GUNS Magazine Cutlery Advertising

CUTLERY ADVERTISING
INFORMATION

Get In On The Cutting Edge Of The Shooting Sports Market

Nearly every gun owner has a knife or pocket tool. Make certain that you are reaching these sportsmen and retailers who need knives, tools and accessories by including American Handgunner, Shooting Industry and GUNS Magazine in your advertising plans. All three publications provide you with the ideal opportunity to tap into a market that could earn you additional profits.

Get An Edge Over Your Competitors — Diversify Your Advertising

The shooting industry is a new market of potential customers for your cutlery products. The combined readership of the FMG family allows you to reach over 300,000* potential new cutlery customers. As your business grows and you are looking for ways to attract new customers FMG allows you to introduce your products to a whole new group.

GET IN THE ACTION NOW!

For a limited time, we are offering knife and cutlery advertisers a discount on advertising rates. Compare below with our regular ad rates, and you will see the remarkable savings that you cannot afford to miss out on.

Compare our rates to the rates of specialty knife magazines – you will find that our prices, combined with our readership, make advertising with FMG a cut above the rest!

Knife & Cutlery Ad Rates
BLACK & WHITE	1X	3X	6X	12X
Full Page	$1937	$1659	$1523	$1376
2/3 Page	1549	1334	1223	1040
1/2 Page	1339	1160	1055	898
1/3 Page	824	735	656	557
1/4 Page	702	610	560	476
1/6 Page	446	394	352	299
1”	236	197	182	153

TWO-COLOR	1X	3X	6X	12X
Full Page	$2389	$2032	$1948	$1617
2/3 Page	2027	1754	1670	1328
1/2 Page	1617	1407	1323	1134
1/3 Page	1019	935	866	725
1/4 Page	872	807	741	618

FOUR-COLOR	1X	3X	6X	12X
Full Page	$3418	$3103	$2956	$2620
2/3 Page	2903	2777	2552	2237
1/2 Page	2263	2084	1922	1722
1/3 Page	1622	1444	1349	1181

Ad Space Dimensions
NON-BLEED SIZES	Width	Height
1 PAGE	7"	10"
2/3 page vertical	4-5/8"	10"
1/2 page horizontal	7"	5"
1/2 page vertical	4-5/8"	7-1/2"
1/3 page vertical	2-1/4"	10"
1/3 page square	4-5/8"	5"
1/4 page vertical	2-1/4"	7-1/2"
1/4 page square	4-5/8"	3-3/4"
1/6 page vertical	2-1/4"	5"
1/6 page horizontal	4-5/8"	2-1/2"
1/12 page	2-1/4"	2-1/2"

BLEED SIZES	Width	Height
FULL PAGE Live matter must be centered within 7" x 10"	8-1/4"	11-1/8"
Two-page spread (full bleed) Live matter must be centered within 14" x 10"	16-1/2"	11-1/8"
Two-page spread (gutter only) Allow 1/4" safety along each side of gutter	15"	10"

MECHANICAL REQUIREMENTS

• PREFERRED MATERIAL PDF - saved hi-resolution, fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings. EPS - hi-resolution, all fonts saved outlines/curves/paths. TIF- flattened hi-resolution. JPEG - hi-resolution Note: If native application files are sent, Publishers Development will convert files to pdfs. • FILE REQUIREMENTS • Image resolution: 300 dpi • Color files - CMYK • Black & White files - grayscale • Hard copy must accompany all files. • Fonts saved to outlines/paths. • A faxed proof must be sent for all e-mailed ads. MAC or PC - We are Macintosh based, PC format is accepted if saved in accepted format. Media - CD or E-Mail.

ONE COLOR: Black & White SCREEN: 133 Lines Per Inch PROOFS: Simple Print INK DENSITY: 100% MAXIMUM TWO COLOR: Black & 1 Other Color All PMS Colors Will Be Converted To CMYK SCREEN: 133 Lines Per Inch PROOFS: Color Laser or equivalent INK DENSITY: 160% MAXIMUM FOUR COLOR: Process Colors Only SCREEN: 133 Lines Per Inch PROOFS: Color Laser or equivalent INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last) INK DENSITY: 300% Maximum Overall (Limit of one solid) 60% Black, 90% Cyan, 75% Magenta, 75% Yellow

Contact Information
FMG Advertising Representative:
Jeff Morey
Toll-free: 800-537-3006 • Fax: 858-605-0217
E-mail: jeffm@gunsmagaine.com