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GUNS Advertising Dimensions |
| Non-Bleed Sizes |
Width |
Height |
| 1 Page |
7"
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10"
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| 2/3 Page Vertical |
4-5/8"
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10"
|
| 1/2 Page Horizontal |
7"
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5"
|
| 1/2 Page Vertical |
4-5/8"
|
7-1/2"
|
| 1/3 Page Vertical |
2-1/4"
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10"
|
| 1/3 Page Square |
4-5/8"
|
5"
|
| 1/4 Page Vertical |
2-1/4"
|
7-1/2"
|
| 1/4 Page Square |
4-5/8"
|
3-3/4"
|
| 1/6 Page Vertical |
2-1/4"
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5"
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| 1/6 Page Horizontal |
4-5/8"
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2-1/2"
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| 1/12 Page |
2-1/4"
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2-1/2"
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| Bleed Sizes |
Width |
Height |
Page and Cover
Live matter must be centered within 7"x10" |
8-1/4"
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11-1/8
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Two page spread (full bleed)
Live matter must be centered within 14"x10" |
16-1/2"
|
11-1/8"
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Two page spread (gutter bleed only)
Allow 1/4" safety along each side of gutter |
15"
|
10"
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Advertising Production Schedule 2008 |
Issue |
Ad Deadline |
Materials Due |
On Sale |
| January 2008 |
Sept 27, 2007 |
Oct 3, 2007 |
Nov 19, 2007 |
| February 2008 |
Oct 30, 2007 |
Nov 5, 2007 |
Dec 26, 2007 |
| March 2008 |
Dec 7, 2007 |
Dec 13, 2007 |
Jan 26, 2008 |
| April 2008 |
Jan 3, 2008 |
Jan 9, 2008 |
Feb 25, 2008 |
| May 2008 |
Jan 24, 2008 |
Jan 30, 2008 |
Mar 17, 2008 |
| June 2008 |
Mar 6, 2008 |
Mar 12, 2008 |
April 28, 2008 |
| July 2008 |
April 3, 2008 |
April 9, 2008 |
May 27, 2008 |
| August 2008 |
April 30, 2008 |
May 6, 2008 |
June 23, 2008 |
| September 2008 |
May 29, 2008 |
June 4, 2008 |
July 22, 2008 |
| October 2008 |
June 25, 2008 |
July 1, 2008 |
Aug 18, 2008 |
| November 2008 |
July 24, 2008 |
July 30, 2008 |
Sept 16, 2008 |
| December 2008 |
Aug 27, 2008 |
Sept 3, 2008 |
Oct 20, 2008 |
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General Information
• Printed By Offset Lithography
• Binding: Saddle Stitch
• Mag.Trimmed Size: 8" x 10-7/8"
• Columns Per Page: 3 2-1/4"
• 140 Agate Lines Per Column (10")
• LIVE COPY AREA: 7" x 10"
Material Requirements
• PREFERRED MATERIAL
PDF – saved hi-resolution (2400 dpi), fonts embedded, press optimized, binary, full resolution tif output. Contact the Production department for exact Distiller settings.
EPS – hi-resolution, all fonts saved outlines/curves/paths.
TIF – flattened hi-resolution.
JPEG – hi-resolution
Note: If native application files are sent, Publishers Development will convert files to pdfs.
• FILE REQUIREMENTS
• Image resolution: 300 dpi
• Fonts saved to outlines/paths.
• Black & White files – grayscale
• Color files - CMYK
• Hard copy must accompany all files.
• A faxed proof must be sent for all e-mail ads.
MAC or PC – We are Macintosh based, PC format is accepted if saved in accepted format.
MEDIA – CD or E-Mail
ONE COLOR: Black & White
SCREEN: 133 Lines Per Inch
PROOFS: Simple Print
INK DENSITY: 100% MAXIMUM
TWO COLOR: Black & 1 other Color
All PMS Colors will be converted to CMYK
SCREEN: 133 Line Per Inch
PROOFS: Color Laser or equivalent
INK DENSITY: 160% MAXIMUM
FOUR COLOR: Process Colors Only
SCREEN: 133 Lines Per Inch
PROOFS: Color Laser or equivalent
INK ROTATION: Yellow (down first), Magenta, Cyan and Black (down last)
INK DENSITY: 300% Maximum Overall. (Limit of one solid). 60% Black, 90% Cyan, 75% Magenta, 75% Yellow
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SHIP ORDERS & MATERIALS
Attn: Advertising Department
GUNS Magazine
12345 World Trade Drive, San Diego, CA 92128 |
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Click Here To Download A PDF Form Of
GUNS Magazine's
Production Requirements And Advertising Rates. |
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